As a new brand entering the market, Alphapals and Zehner collaborated to launch and position the brand as a family destination for learning and fun. The goal of the project was to build a whimsical and magical world for Alphapals using a playful brand identity and user friendly experience. In order to support future growth and the ability to scale, blending engaging content, product, interactive concepts and platforms like Nacelle was all equally important to the founder of Alphapals throughout the design and development of the site.